Panorama Global Branding + Design

Working client Panorama Global is launching an initiative named Vantage (preliminarily Helping Workers Thrive at uspaidleave.org). Through partnership with The Good Lemon, I am assisting Panorama as they release new documents and branding for Vantage. (Due to the on hold period before transition to wrap up current projects, social channels profiles, website title, and branding materials are currently unbranded with Vantage.)

Projects include:

Brand Guide - US Paid LeaveVantage Logo Ideation-02Nestle Twitter 3Nestle Twitter 2

Hospitality Brochure

When I arrived at Fonté, there were little resources that smoothed our wholesale account sales process. I created this brochure (created for print, 9.5×6 inches printed on thick, matte 100# paper for a soft, luxury feel) for potential customers and current customers looking to educate their business leaders on our coffee product and service.

Click here for the PDF version of Fonté Coffee Hospitality Brochure, and click here for a full digital experience.

Package Design

As part of the rebranding process, I led packaging redesign (from raw design to order details) for Fonté Coffee Roaster. This package is a product of our owner’s vision, the roaster’s production needs, and company branding direction. (We are in the process of transitioning to this new packaging.) The new product design reflects the branding vision of offering a luxury product experience — from shopping to brewing.

The preceding packaging lacked the modern sophistication of the company’s new vision. Details such as tasting notes and bean origins were omitted. This redesign fills such voids to increase customer-product connection.

 

 


Label colors assigned based off coffee category: blends (red), decaffeinated (silver), special selections (gold), and single origins (orange, green, blue, purple based on sourced region). Pantone Metallic Coated color family chosen for lavish feel and finesse.

Photos by Steve Hansen Images

Click here to see more branding projects for Fonté.

 

Forward Thinking with Carolyn Heines

A creative piece published for Women’s LifeStyle Magazine that is part live-in and part profile. I could’ve written for pages about this remarkable woman and her stories, but knew I was confined to a double spread…

CarolynHeines4.jpg

 

Texas’ Treasure: Guadalupe Mountains National Park

Prompt: Connect with your audience by formally informing them of a specific place while also using illustrative writing and a personal anecdote

It was the first trailhead of our two week venture, and our first day that was enjoyed without worrying about gas, speed limits, or getting caught sleeping in hotel banquet rooms. We had our tent and shared the park with only a scattering of other humans; the park is usually visited sparsely, and with the scorching month of July in swing, it was even more desolate. Envisioning the walk through the escarpment walls of McKittrick Canyon, we sought the botanical variations and spectacular colors of our surroundings. Ocotillo, prickly pear, Indian paintbrush, and Texas madrone line the trail amid desert shrub; a blue canvas fixed aloft us, allowing the sun to shine upon our bare shoulders. Protected by a straw hat and comforted with a small pack of necessities, I embarked the trail with my road trip companion.

The first mile was refreshing; the terrain was relatively even, except for a ridge that lifted eyes above the canyon walls and across the Guadalupe Mountains. Ascending into the canyon, the walls became steeper, and vegetation became more abundant and deciduous. Upon approaching the stream, the riparian surroundings erupted the canyon with life; green moss, grey canyon walls, golden rods of yucca, and red peel of the madrone invaded my vision. A cloud cast a shadow on the rind of a tiny lizard by our feet, yet we were ignorant to the mass overcast that was approaching. In fact, the obscured rays left us with a dissimilar perspective that marveled the canyon. Within moments, the clouds burst, and drizzling rain quickly covered our shoes and bare skin. Torn between directions, we chose to run to Pratt Cabin, a location we hoped would have cover. The drizzles became drops, and drops became slush. Ten degrees cooler and 400 meters farther, blueberry sized hail struck my hat and fell rapidly before my strides. Our jog became a sprint, and then a steeple course. We dodged the rustling tree branches and forged the expanding stream while the cumulonimbus continued to release fury. Arrival brought ease both physically and to the mind, for the summer traveling left me physically exhausted, and my thoughts had been pressed for safety. 

We sat on a misplaced tarp, admiring the phenomena nature offers and the Dionysian encounter we were unexpectedly offered. The camera had thankfully remained secure in the empty camelback pouch, and the pass time of shutter and lens began. Following the storm, the colors were no longer spectacular, but nonpareil. Viridescent leaves became emerald, and the red enamel from the madrone turned ruby. Our clothes lay on the rocks to dry, and our moist skin reflected the luxuriance of our surroundings. My memory has since grasped this flash storm’s unexpected piquancy.

This area of divinity makes up a small portion of Guadalupe Mountains National Park. Situated on the western border of New Mexico and Texas, the park comprises 76,293 acres of mountain and desert land. As a fairly new addition to the National Park system, Guadalupe is among the least visited national parks in the United States. In 1972, congress established the park primarily for its scientific and scenic values; the dramatic geological sequences of a desert, salt basin, grassland, forestry, and canyon added to the value of the land. The Guadalupe Mountains include Guadalupe Peak, the highest point in Texas at 8,751 feet.

McKittrick Canyon is one of the few main trailheads in the park and remains one of the most popular. Geologically, the canyon reveals the formation of the Capitan Reef and the Permian Basin, and includes deep-water basin deposits and shallow water shelf sediments. It earned its reputable fascination due to the array of botanical features; McKittrick Canyon demonstrates the mergence of the desert and deciduous uplands in the park.

The park remains at a desirable temperature annually, and the sparse population allows for a more personal experience. Whereas other parts of the United States are well known and frequently congested with tourists, Guadalupe’s air is not shared by many, and seclusion is not difficult to find. For the individual looking to appreciate, McKittrick Trail is an alluring sight and easily accessible. For the lustful historian, Pratt Cabin poses an exquisite landmark reflected with kindness and natural preservation. For those consumed in wandern, the canyon provides an ornate path unfurled with distinction. Not only is the park a memorable encounter, but also the surrounding land and culture. The beauty of the unrefined land for miles across the horizon is indelible.