Brand identity / UI website design
THE PROBLEM: Outdated brand identity and web interface that limited nation-wide expansion and inhibited user experience.
THE SOLUTION: A fresh look that appealed to a larger target market and a website facelift that incorporated larger imagery, a refined call to action, redesigned forms, and a landing page for inquiries. Additionally, Reunions With Class serves as a one-stop site for both reunion planning committees and reunion attendees — the internal dashboards for both of these audiences received an overhaul to increase usability and integration of unique customization for each reunion’s homepage. I also executed copy edits for the entire website using SEO best practices.
PROCESS: In order to ideate solutions, I spent several meetings with the Reunions With Class CEO identifying the company’s short and long term goals, current problems, and ideal goals. I first pitched a brief brand book that would identify the foundation from which I and the web developer would work — including fonts, colors, logo direction, and overall ethos of the website. The web developer and I discussed limitations and possibilities, and as a team, we worked with the company to pitch what we knew would work functionally and aesthetically. I then created comps for the main pages, worked through edits with the company’s CEO, and once approved worked directly with the developer to turn the comps into a beta site. This beta site is still undergoing finalizations, and can be seen here.
Brief brand book and persona
Edited website copy