I communicate the mission and offerings of brands through visual direction and content creation. I believe good design focuses on intention and subtext, and that aligned explicit and implicit messaging contribute to experience and brand recall.
I love working with teams that share my commitment to detail and purpose. I’ve managed my own team, and been led by and learned from creative directors and founders. I’m most energized in moments of fruition, and love bringing ideas to life.
Skills
Design
Typography
Layout
Brand + event identity
Data visualization
Color theory
Content
Copy + SEO
Interviewing + storytelling
Proofing + editing
Content planning
Photography
Personal
Process development
Content organization
Collaboration
Design + copy critique
Project management
Interaction
UI graphics
User flows
Concept sketches
Wireframing
Video editing
Tools
Illustrator
Lightroom
Photoshop
InDesign
Premiere Pro
XD
Microsoft Suite
G-Suites
WordPress, Squarespace
Figma
Canon, Panasonic, Sony camera systems
Case Studies
UI Web Design
Crafting a solution for transforming an outdated brand identity and web interface that broadened the opportunity for nation-wide expansion and increases target market and user experience.
Branding
Developing the brand identity of an offering within a multi-market company offering in-person and digital interaction. Social media content and videos, print material, and web interface organization that contribute to a broader marketing initiative.
Annual Report
Turning low-quality imagery and high amounts of data into an organized 85-page report for a non-profit. Designed for nation-wide print distribution and digital reading (with sections, references linked).
Project Launch
Print and digital identity launch for a non-profit focusing on PFML across the country. I helped Panorama Global publish a website with a simple, image-forward identity and two annual reports — all within a very, very quick timeline.
Experience
BOULDERING PROJECT, senior design manager (previously design manager, graphic designer)
RK DESIGN LLC, visual designer + editor
FONTE COFFEE ROASTER, brand manager
WOMEN’S LIFESTYLE MAGAZINE, managing editor (previously editorial coordinator)
THE IMAGINATION FACTORY, front-end web designer + content producer
Education
SCHOOL OF VISUAL CONCEPTS, typography + design
UNI OF PITTSBURGH, certificate, diversity + inclusion in the workplace
BELLEVUE COLLEGE, post-bacc courses in sociocultural anthropology
INDIANA STATE UNIVERSITY, BS in journalism + international studies
richelle kimble 