ABP Annual Party

THE PROJECT
The annual party for Austin Bouldering Project was coming up fast, and they needed collateral to communicate, advertise, and create stir to increase attendance and stoke. 

THE PRODUCT
Completely unique from past years, I delivered print and digital designs for their in-house posters, multi-media pushes, and day-of flyers. 

PROCESS
I observed past years’ designs and looked for the available creative gap. From there, I chose a theme and colors to represent the event. Iterations and sizes were naturally created from there to support the original design. 

Deliverables
In-house event poster
Digital assets for social media
Digital assets for website
Day-of event schedule and flyer 

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